About Us
Our Story
Founded in 1980 in Riyadh, Al Rabie Saudi Foods Co. has grown into one of the Middle East’s leading producers of juices, dairy, and beverages. As a 100% Saudi-owned company, we’re proud to deliver nutritious, high-quality products that meet the evolving lifestyles of a new generation.
For over 40 years, Al Rabie has been a name families trust. Our juices and beverages have been part of school lunches, home meals, and everyday moments, and put smiles on faces generation after generation. Today, we’re serving millions across Saudi Arabia, the GCC, the Levant, and beyond.
We believe in keeping it real. That means using only natural ingredients—no artificial flavors, no preservatives, no shortcuts. Just honest goodness from nature, made with care in our state-of-the-art facilities that meet the highest global quality standards.
We’re passionate about taste, health, and sustainability. Explore our products and see why Al Rabie has remained a favorite for over four decades—and counting.
Vision
To be one of the leading brands in the Middle East for snacks and beverages, driven by innovation, quality, and trust.
Mission
Putting a smile on consumers’ faces with great-tasting snacks and beverages.
Our Core Values
Ownership
We take initiative and deliver on our promises.
Quality
We never compromise on what goes into our products.
Agility
We stay curious and move with speed.
Sustainability
We care for people and the planet in everything we do.
Grit
We push through challenges and keep improving.
Innovation
We explore new ideas and create fresh experiences.
Sustainability Commitment
At Al Rabie, sustainability is part of how we do business. We’re rethinking how we make, move, and manage our products—so we can be kinder to our planet.
Through our partnership with Tetra Pak, we’re upgrading our production to save up to 36 million liters of water every year and cut energy use—moving in step with Saudi Arabia’s Vision 2030 goals.
But it doesn’t stop there. We support community recycling efforts and have been awarded the “Moua’ama” Silver Award for creating an inclusive workplace where everyone belongs.
Leadership Team
Behind every bottle is a team with vision, experience, and drive.
Bassem Sabra
Chief Executive Officer
With over 20 years in the food and beverage industry, Bassem leads Al Rabie with a clear focus: transform how we work, grow globally, and stay true to our roots. Since joining in 2022, he has championed a future-ready approach to innovation.
Ayed Al Qarni
Chief Risk Officer [TBD – Insert finalized description]
With over 20 years in the food and beverage industry, Bassem leads Al Rabie with a clear focus: transform how we work, grow globally, and stay true to our roots. Since joining in 2022, he has championed a future-ready approach to innovation.
Khalid AlShemaimry
COO
A driven operations leader who rose from process operator to senior leadership across all levels by delivering results, staying committed, and maintaining positivity. Specializes in turning complexity into clarity and turning strategic plans into executable actions. Deeply loyal and relentlessly efficient—building strong teams, refining systems, and making decisions driven by data and precision. Expertise spans operations strategy, supply chain transformation, lean manufacturing, CAPEX planning, and talent development. Key wins include slashing costs enterprise-wide, boosting production efficiency by ~15%, achieving over 40% energy reductions, doubling workforce growth, and earning six promotions through consistent high impact.
Together, our leadership team is shaping a bold future
built on Al Rabie’s legacy of quality, care, and creativity.